Why offering small repair services can increase customer satisfaction

Offering small automotive repair services is a strategic differentiator for companies working with drivers—especially those who have just purchased a new vehicle. This offering adds value to the brand, strengthens business partnerships, and directly contributes to the satisfaction and loyalty of the end customer.

In this content, you will learn why including this type of service can transform your customer’s experience and generate lasting benefits for your business. Enjoy the read!

Main types of small repair services

First of all, it’s worth listing the most common small repair services—those that are part of drivers’ daily lives and therefore account for the majority of demand:

Scratch and scuff repairs

These can range from superficial marks (affecting only the clear coat) to deeper damage (reaching the base paint or even the bodywork). Such damage is usually caused by minor impacts with objects or parked vehicles.

Dent repairs

Usually caused by minor collisions, such as door dings, hail, falling objects, or other types of impacts. In most cases, repairs can be done without repainting, using quick and low-cost techniques.

Broken glass repairs

Although durable, windshields and side windows can be damaged by small loose stones on the road, branches, hail, or thermal shocks. Quick repair or replacement prevents safety risks and fines.

Tire, wheel, and suspension system repairs

Potholes, curbs, or road obstacles can damage tires, alignment, wheel structure, and even the suspension. Prompt repairs ensure proper vehicle function and prevent bigger problems later on.

Accessory repairs

Items like headlights, taillights, and mirrors are particularly vulnerable and essential for safe driving. They can be affected by impacts, vandalism, or even electrical failures. Given the many specifications and varieties of parts, quick replacement is crucial for driver satisfaction.

Advantages of offering small repair services

Minor damages are part of everyday life for drivers—and for those who have just purchased a vehicle, even small unexpected issues can cause stress and frustration. It is precisely at this point that small repair services create value for both the brand and the customer. Here are the main benefits:

More peace of mind and safety: The customer knows they can rely on a quick and efficient solution without high costs or surprises.

Convenience and speed: Handling small repair services on their own can be bureaucratic and time-consuming. Through a streamlined digital journey, we avoid the hassle of searching for workshops, getting quotes, and negotiating independently.

Your car like new: A well-maintained car keeps its appearance and market value longer—something especially important in the first years of use.

Complete buying and after-sales experience: Offering repair services complements the purchase or financing experience of a new car, showing the brand’s care for the customer at every stage, including after the purchase.

Differentiation and exclusivity: The customer feels valued by receiving an additional, unique benefit. This strengthens brand perception and satisfaction.

Strengthening the ecosystem: Welcoming the customer back to the dealership network and/or service channels reinforces the relationship with the brand, generating new business opportunities and loyalty.

In a highly competitive market, adding this type of service is a differentiator that strengthens customer relationships and opens new opportunities for partner companies involved in the product cycle.

Meet Assístia®

Since 2018, Assístia has been providing comprehensive automotive repair services for companies, offering flexibility, technology, and a strong focus on customer experience.

We specialize in services such as:

• Smart Repair for scratches and dents on the bodywork;
• Paintless Dent Repair for minor dents;
• Repair or replacement of glass and accessories (headlights, taillights, and mirrors);
• Repair or replacement of wheels, tires, and suspension system components.

We use parts approved by manufacturers and widely tested methods, delivering seamless digital journeys for the end user.

For our partners, we develop tailored packages that add value and strengthen the brand image with the end customer.

Want to offer these services for your brand? Contact us to learn how to customize Assístia’s solutions for your business.